Our Sustainability Journey
Melody Rose began life upcycling ceramics for re-use. As the business has grown to include new products, the idea of investing in high quality pieces that last has stayed at the heart of the company. We like to think Melody Rose products will be passed on to future generations, not sent to landfill.
We are working towards B-Corp registration, a business that is a force for good, one that works positively for all its stakeholders.
Made in England. We’re very proud of the fact that small-scale manufacturers handcraft our products. Our fine bone china ceramics come from a family-owned pottery in Stoke-on-Trent made with china clay from Cornwall, delivering the highest quality with local employment. As a comparison, ceramic wares coming from China need at to be transported at least 4,500 miles further than UK sourced wares.
How will we achieve our aims?
We like working with specifics, so to meet our sustainability aims we will be working with our supply and delivery chain on each part of the manufacturing process, from the use of energy including transport, and on the treatment of waste from the first mile of materials to the factory to the last mile of Melody Rose products to our customers front doors. This will include:
- local sourcing of materials
- using pressure casting with dyes (eg 1 x dye replaces 3.5 tonnes of Plaster of Paris going to landfill)
- using energy suppliers committed to moving to renewable sources
- using carbon capture technology
- using recyclable materials for packaging
- deploying relevant recycling protocols
- encouraging acceleration towards the de-carbonisation of energy use in the transport of Melody Rose goods eg lobby parcel delivery companies to electrify their fleet
- encouraging investment in training for underrepresented groups
- donating 1% of our profits to charity
As an example:
Over the past two years, we introduced some changes to our fulfilment and distribution.
This means we have been able to:
- Cut the transport miles from the manufacturer to the distribution point from 159 to 2 miles.
- Reduce the amount of non-recyclable plastic packaging by 1,400 sqm, about a fifth of a football pitch per year.
- Start using paper tape, reducing the amount of plastic tape going to landfill by around 5 kilometres a year.