In Spring 2017, Dan Barber from New York’s Blue Hill Farm brought WastED London Pop Up restaurant to Selfridges highlighting food waste and providing both an educational and inspirational experience. Over 20 guest chefs from across Europe including Alain Ducasse, Ottolenghi and Gordon Ramsay cooked over the five week’s using food byproducts not normally used or thrown away.
An amazing thought provoking project with ‘hard core’ cooking ‘…. to expose the egregious waste at every link in the food chain (we chuck 18m tonnes of food a year in the UK alone) and to explore the gastronomic possibilities of the unlovely byproducts of food production’. (The Telegraph)
Drawing inspiration from the UK’s already-vibrant food waste movement, the pop-up showcased ingredients-in-the-rough from local producers and purveyors across the food industry.
Melody Rose was proud to be invited to provide tableware from both the upcycled and fine bone china ranges for the food service for WastED London.